Chip and Joanna Gaines - How to Build a Brand

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Chip and Joanna Gaines - How to Build a Brand
Over the last 12 years, Chip and Joanna Gaines have built a business that is as diverse as their many talents. Working as a team, they have created a business model that has become incredibly successful. The “Magnolia” brand includes a home remodeling and design business, a real estate company, a retail store, a Bed and Breakfast and – oh, yes – a television show.

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