She is the daughter of Jeetendra Kapoor, the actor and director who owns the company with his family. At the age of 25, she was listed in Asiaweek's top 50 list of young entrepreneurs. She was listed in Mid-Day's 2003 list of 50 most powerful people in the media.
Her serials -- Kyonki Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki, and Kusum all begin with the letter K because of her astrologer's advice.
Some articles have described the women in her serials as 'regressive'. Asked about this, she said:
"They are not regressive but traditional because my serials deal with family values and traditions. In a tradition-bound situation women have to be shown as being extra-attentive and respective towards men which may seem regressive. But the women portrayed are not at all regressive. In Kahani Ghar Ghar Ki when Om was forced to leave his parents? home and was in bad times financially, Parvati who is the most loved and ideal bahu of the Agarwal family took up a job to supplement her husband?s income. Isn?t that progressive? In fact, I try to create familial cliches to break them."
Interview at India Syndicate